Digital marketing guidelines to help build and submit assets for Live Nation House of Blues | Club and Theaters websites. This document will assist you on how to submit graphics/images and copy to the website by providing you with specs and guidelines to follow.
Image Naming Requirements
Please remove all spaces from images as well as ampersands (&) and any special characters.
Wrong Way: Restaurant & Bar Blues 1120 x 630 (1).jpg
Correct Way: Restaurant-Bar-Blues-1120x630-1.jpg
Bonus: Image File Names Guidelines are SEO-FRIENDLY.
Digital Tickets Request
Click Here to view Digital Tickets Form
This is our internal form for submitting bugs and site request to HOBE Digital.
Digital Forms keep track of ALL reported website issues and updates.
Only send in an email to email@example.com on technical issues that are Critical before or after a Digital Ticket is sent in.
NOTE Technical Issues maybe moved to another tracking system for the Development Team. A LNCT Technology Team Member will reach out to the marketer attached to the ticket if this concerns a Digital Ticket sent in.
ALERT Do not send in Maven Form request through Digital Tickets.
ALERT Do not send in tickets on the day of the event or promotion.
Correct Way: HOB NOLA FR Updates 4.26
Wrong Way: Hero Updates
Warning Do not use the same Title for multiple tickets.
Add your name to the ticket. If you are not on the list, please register through Marketing Additions. Click HERE to register.
C/T Clubs and Theaters
HOB House of Blues
LNSE Live Nation Special Events
PS Premium Seating
Fill in Venue Name.
ALERT Not providing Venue Name could slow the ticket process down.
Bug Website Errors, Events not showing up
Feature Request Side Bar Ads, Blue Bar Updates
Promo Page Promo Page Request
Hero Submissions Website Hero updates
Artist Spotlight Foundation Room Artist Spotlight Video
Low 1-week turnaround
Normal Up to 3-day turnaround
High 1-2-day turnaround
Critical Immediate attention (Website Errors, Events not displaying). Contact the LNCT Marketing Support at firstname.lastname@example.org as well as sending in a Digital Ticket.
Include more detailed information about the website update or website bug.
If reporting a website bug include steps to reproduce the bug and/or any relevant details needed to help identify and resolve the problem, and more.
Bugs - include a reference URL for review of the issue.
Copy Updates - include URL page to update.
Promo Pages - include URL for the Promo Page you want it to be placed on. URLs must be hyphenated between words. All URLs are created in LOWER case.
Requested Due Date:
If needed for a specific date. Please place this in description as well.
Allow enough time for request. Heroes are usually 3-day turnaround. Contact LNCT Marketing Support Team to get an time estimation on project.
Bugs - include supporting attachments that might help to identify/resolve the issue (e.g. screenshot, GIF, video, etc.)
Heroes - include Heroes that need to be updated to the website.
Promo Pages - include PSD or image attachment with Creative Service File Name. If file size is too large, load to BOX account and place link in description box.
Maven Form Request
Please make sure that you have completed the setup in Maven Forms and are ready for deployment before submitting your request.
Click HERE to got to Maven Forms.
Provide the name of the Form created in the Mavenforms Widget
Add your name to the ticket. If you are not on the list, please register through Marketing Additions.
Click HERE to register.
Date that Form needs to launch. Mavenforms have a fast turnaround but please allow at least a 48hr turnaround.
Provide a URL that the form will be placed on.
No underscores in URLS. Use Hyphens instead.
No dates. Year is acceptable.
Please try to recycle URLs
Correct Way: http://www.houseofblues.com/lasvegas/lets-get-started
Wrong Way: http://www.houseofblues.com/lasvegas/letsgetstarted
Wrong Way: http://www.houseofblues.com/lasvegas/lets_get_started
Wrong Way: http://www.houseofblues.com/lasvegas/rockoff-3.15
Web Hero Sizes
Standard = 1600px x 800px
Clubs and Theatres = 1120px x 630px
Event Name = Alt Text Tags
The alt attribute provides alternative information for an image if a user is using an ADA Reader.
AVOID Avoid Special Characters such as ampersands, comas, parathensis, quotations.
Hyphens are okay to use.
BONUS: Alt Text Tags are SEO-friendly
Alt Tags can have keywords that help in web searches.
Web Heroes DO NOT replace Landing pages.
125 character limit for Alt Text.
1 link per Hero
DO NOT display website URL, email address or venue address. The website already provides that information.
Logos do not count as text. Web Heroes can have mulitple Logos.
Social Media Icons are not logos.
Event Names for Show Heroes automatically generate. Adjust if needed.
Call To Action (CTA)
CTA need to be clearly defined.
Legal Copy cannot display on Hero.
Small font is difficult to read.
Customized Show Heroes
Use Show Hero template created for venue on all show heroes. Customize show hero displays Venue Logo, Title of Event, and Date
House of Blues Style Guide
1. Top Bar
Venue Logo / Navigation / Search / Venue
2. Heroes Slider
Hero Size : 1600px x 800px
Show : 5 | Brand: 5
3. Event Detail Image
Event Detail Image Size: 1024px x 683px
4. Calendar Image
Hero Size : 640px x 360px
RGB: 228 95 77
RGB: 85 33 117
RGB: 50 94 123
RGB: 0 19 95
RGB: 153 127 86
RGB: 51 51 51
RGB: 211 211 211
RGB: 238 238 238
Brandon Grotesque Bold